Chasing the monster idea : the marketer's almanac for predicting idea epicness

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Publication Information:

Hoboken, NJ : Wiley, 2011

Physical Description:

217 p. : ill ; 23 cm.

ISBN:

9780470915851

Subject Term:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010263975	HF5415 M79 2011	Open Access Book	Book	Searching... Unknown