Cover image for Advertising and integrated brand promotion
Title:
Advertising and integrated brand promotion
Personal Author:
Edition:
6th ed.
Publication Information:
Mason, OH : South-Western, Cengage Learning, c2012
Physical Description:
xii, 693 p. : chiefly col. ill. ; 29 cm.
ISBN:
9780538473323

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30000010263779 HF5821 O38 2012 f Open Access Book Book
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