Shift : how to reinvent your business, your career, and your personal brand

Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves to achieve the success we desire.

Author Notes

Peter Arnell is a branding and design expert and founder of Arnell. He and his team have worked with numerous companies including DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison.

(Bowker Author Biography)

Reviews 1

Library Journal Review

Arnell trades on his reputation as a branding and marketing guru to Samsung, Donna Karan, and Pepsi in a book that can't decide whether it's an inspirational self-help title or a branding how-to. After telling the story of his 250-pound weight loss, Arnell describes his idea of "Shift," which he promises can "help you brand yourself a better person." A number of forgettable short chapters follow, offering further weight-loss stories, anecdotes about his various campaign successes, and generic business platitudes like "fish where the fish are." The book is easy enough to read but (ironically, for a title about branding) leaves no lasting impression. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Martha Stewart

Foreword	p. 9
Part 1 Branding Ourselves
Introduction	p. 13
Chapter 1 Start Your Own Orange Revolution	p. 15
Chapter 2 Why Not?	p. 20
Chapter 3 The Art of Branding	p. 28
Chapter 4 Find Your Message	p. 31
Chapter 5 Brand "You"	p. 38
Chapter 6 The Secret Behind Shift	p. 42
Chapter 7 Fish Where the Fish Are	p. 48
Chapter 8 Branding and the Power of Positive Emotions	p. 58
Chapter 9 Overcoming Fear	p. 63
Chapter 10 Lessons from History	p. 69
Chapter 11 The Genius of Michelangelo	p. 75
Chapter 12 How the Past Can Inspire Your Future	p. 80
Chapter 13 Fueling the Imagination	p. 90
Chapter 14 Don't Ask: Compel	p. 98
Chapter 15 The World at Your Fingertips	p. 109
Chapter 16 Reinvent the Obvious	p. 114
Part 2 Tactics That Work
Chapter 17 Find Your Mission	p. 123
Chapter 18 Un-write Your Life	p. 128
Chapter 19 Be a Tiger	p. 136
Chapter 20 Go Helium	p. 145
Chapter 21 Create a Fan Club	p. 154
Chapter 22 Shock and Awe	p. 164
Chapter 23 Embrace Mistakes: They Are How You Learn What Not to Do	p. 170
Chapter 24 One Life	p. 177
Chapter 25 About and Out	p. 180
Chapter 26 Shout About It	p. 190
Conclusion Making Our Place in History	p. 197
Acknowledgments	p. 201
Index	p. 203

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Summary

Author Notes

Reviews 1

Library Journal Review

Table of Contents