Title:
Brand marketing why we eat, drink, and wear brand names
Publication Information:
Lake Zurich, I.L. : Learning Seed, c2000
Physical Description:
1 videodisc (19 min.) : sd., col. with b&w sequences ; 12 cm.
ISBN:
9781557409386
Abstract:
"Branding shifts how we view the world. Marketers create a world in which objects have personalities. Gain insight to consumer society with an in-depth exploration of the powerof brand names. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands."--On container
Added Corporate Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010251499 | CP 028351 | Open Access AV | Digital Versatile Disc (Open Shelves) | Searching... |
