Title:
The influence of brand familiarity and brand repetition on consumers' memory (product placement in video games)
Personal Author:
Physical Description:
xiv, 48 pages : illustrations (some colors) ; 27 cm
General Note:
Supervisor : Mr. Ahmad Sharifuddin Shamsuddin
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000029244 | HC79.C6 F38 2020 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
