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Language: English

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Subject: Brand name products

Author

Baisya, Rajat K.

(1)

Calkins, Tim, editor

(1)

D'Alessandro, David F.

(1)

Davis, Scott M. 1964-

(1)

(1)

(1)

Kellogg School of Management.

(1)

(1)

Pearson, Carol S.

(1)

Tybout, Alice M., editor

(1)

(1)

Wileman, Andrew

(1)

Format

(7)

Material Type

Open Access Book

Subject

Product management

(3)

Branding (Marketing)

(2)

Advertising -- Brand products

(1)

Brand name products -- Marketing

(1)

Brand name products -- Marketing -- Management

(1)

Customer relations -- Management

(1)

Internet marketing

(1)

Retail trade -- Management

(1)

Strategic planning

(1)

Trademarks -- Design

(1)

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1.

Cover image for KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

by

Tybout, Alice M., editor

Author

Tybout, Alice M., editor, Calkins, Tim, editor, Kellogg School of Management.

Format:

Call Number

HD69.B7 K45 2019

Publication Date

2019

ISBN

9781119533184

Available:
Holds:
Copies:

SD_ILS:887889

2.

Cover image for Branding in a competitive marketplace

Branding in a competitive marketplace

by

Baisya, Rajat K.

Author

Baisya, Rajat K.

Format:

Call Number

HF5415.1255 B35 2013

Publisher

SAGE, Response Business Books,

Publication Date

2013

ISBN

9788132110590

Available:
Holds:
Copies:

SD_ILS:833320

3.

Designing brand identity : a complete guide to creating, building and maintaining strong brand

Designing brand identity : a complete guide to creating, building and maintaining strong brand

by

Wheeler, Alina

Author

Wheeler, Alina

Format:

Call Number

HD69.B7 W44 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471213260

Available:
Holds:
Copies:

SD_ILS:371743

4.

Building the brand-driven business : operationalize your brand to drive profitable growth ,

Building the brand-driven business : operationalize your brand to drive profitable growth ,

by

Davis, Scott M. 1964-

Author

Davis, Scott M. 1964-, Dunn, Michael

Format:

Call Number

HD69 B7 D38 2002

Publisher

Jossey-Bass ,

Publication Date

2002

ISBN

9780787962555

Available:
Holds:
Copies:

SD_ILS:365388

5.

Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

by

Mark, Margaret

Author

Mark, Margaret, Pearson, Carol S.

Format:

Call Number

HF5415.15 M37 2001

Publisher

McGraw-Hill,

Publication Date

2001

ISBN

9780071364157

Available:
Holds:
Copies:

SD_ILS:155776

6.

Brand warfare : 10 rules for building the killer brand :lessons for new and old economy players

Brand warfare : 10 rules for building the killer brand :lessons for new and old economy players

by

D'Alessandro, David F.

Author

D'Alessandro, David F.

Format:

Call Number

HD69.B7 D34 2001

Publisher

McGraw-Hill,

Publication Date

2001

ISBN

9780071362931

Available:
Holds:
Copies:

SD_ILS:352814

7.

Retail power plays : from trading to brand leadership : strategies for building retail brand value

by

Wileman, Andrew

Author

Wileman, Andrew, Jary, Michael

Format:

Call Number

HD69.B7 W54 1997

Publisher

MacMillan,

Publication Date

1997

ISBN

9780333685273

Available:
Holds:
Copies:

SD_ILS:480102

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