Title:
Entrepreneurship : a small business approach
Personal Author:
Edition:
1st ed.
Publication Information:
New York, NY : McGraw-Hill, 2011
Physical Description:
xix, 347 p. : col. ill. ; 28 cm.
ISBN:
9780073403113
General Note:
Includes index
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010279679 | HD62.5 B36 2011 f | Open Access Book | Book | Searching... |
On Order
Summary
Summary
"Entrepreneurship: A Small Business Approach" takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, "Entrepreneurship" provides students with the necessary foundation to design, start, and manage a small business.
Table of Contents
| Part 1 Laying the Groundwork for Small Business |
| Chapter 1 Introduction |
| Chapter 2 Individuals and Small Business Start-Ups |
| Chapter 3 Business Idea Generation and Initial Evaluation |
| Part 2 Due Diligence on The Business Idea |
| Chapter 4 External Analysis |
| Chapter 5 Business Mission and Strategy |
| Chapter 6 Analyzing Cash Flow and Other Financial Information |
| Part 3 Establishing the Business |
| Chapter 7 Establishing the Legal Foundation |
| Chapter 8 Establishing Operations |
| Chapter 9 Financing and Accounting |
| Part 4 Building the Business |
| Chapter 10 Human Resource Management |
| Chapter 11 Marketing |
| Chapter 12 Financial Analysis |
| Part 5 Other Issues |
| Chapter 13 Exit/Harvest/Turnaround |
| Chapter 14 Franchising and Purchasing an Existing Business |
| Appendix |
| Glossary |
| References |
| Credits |
| Index |
