Fundamentals of sustainable business : a guide for the next 100 years

Fundamentals of Sustainable Business begins by briefly describing the legacy of environmental and social problems that have arisen as a result of conventional business practices, and then details the coalescence of a broad-based contemporary movement that has been called "The Next Industrial Revolution". Combining the long-term interests of business, community, and The natural world, The resulting sustainable business reformation is unlike any previous human endeavor. The book deftly synthesizes a diverse collection of movement components, including some original concepts, and provides a single comprehensive and definitive source for understanding the emerging and complex phenomenon of sustainable business. This work challenges many long-held conventional assumptions involving the relationship of the natural world and humankind as well as our fundamental approaches to industrial production. it critiques the various emerging brands of sustainable business activities, and provides the reader with a clear understanding of the essential design components of a movement that provides a conceptual infrastructure for a prosperous and healthy world for all generations of all species for all time.

Preface	p. vii
Acknowledgements	p. xvii
1 Houston, We Have a Problem	p. 1
1.1 Our Early Approach to Mounting Problems	p. 2
1.2 Our Problems Continue	p. 4
1.3 Early Visionaries and the Resistance to Change	p. 7
1.4 Do Current Free-Market Mechanisms Help?	p. 8
1.5 An Intelligent Beginning	p. 11
1.6 Are the Results Worth the Effort?	p. 13
2 Selecting a Design Consultant	p. 19
2.1 The Problem with Stewardship	p. 19
2.2 Naturally Our Best Foot Forward	p. 22
2.3 Pernicious Material Processes	p. 24
2.4 Nature's Path of Production	p. 25
2.5 Two Closed-Loops into One	p. 29
2.6 Nature's Energy Path	p. 32
2.7 Following Nature's Energy Path	p. 34
2.8 Other Sun-Powered Opportunities	p. 35
2.9 Envision a Sun-Powered Human Society	p. 36
2.10 Cutting Our Nuclear Power Losses	p. 38
2.11 The Advantages of Local Energy Production	p. 39
2.12 Changing Energy Trends	p. 40
2.13 Innovations Solving Multiple Problems	p. 43
3 The Bull's Eye	p. 45
3.1 The Triple Top-line	p. 45
3.2 The Short Post on the Three-Legged Stool	p. 47
3.3 The Nature of the Movement	p. 48
3.4 High Stakes and New Takes	p. 49
3.5 How Do We Begin?	p. 51
3.6 No Silver Bullet	p. 53
3.7 The Better Part of Valor	p. 54
3.8 The Toyota Way	p. 58
3.9 Approaching the Bull's Eye	p. 59
3.10 Intelligent Building Design	p. 61
3.11 Urgent Challenges, Appropriate Remedies	p. 63
3.12 Early Organizational Change	p. 66
3.13 The Score Card	p. 67
3.14 A Helping Hand	p. 70
3.15 Staff Roles in the Transition	p. 71
4 Businesses Taking Care of Business	p. 77
4.1 United States For-profit Companies	p. 78
4.2 European For-Profit Companies	p. 94
4.3 Caribbean and South American For-Profit Companies	p. 100
4.4 Australian For-Profit Companies	p. 102
4.5 Asian For-Profit Companies	p. 102
4.6 Non-Profit Organizations	p. 106
4.7 Sustainable Business Forums	p. 108
4.8 Other U.S. Non-Profit Organizations	p. 112
4.9 Laying the Foundation	p. 115
5 Greasing the Cognitive Sldds	p. 119
5.1 Connected on All Levels	p. 121
5.2 Field-Based Education	p. 122
5.3 Re-educate the Educators	p. 125
5.4 Obstacles for Education Reform	p. 127
5.5 The Operations Side of Education	p. 130
5.6 An Academic Prototype	p. 131
5.7 Research and the Movement	p. 136
5.8 The Interdisciplinary Aspect	p. 137
5.9 The Academic Program and Curricula	p. 138
5.10 Current Undergraduate Programs	p. 139
5.11 Graduate Programs	p. 141
6 Government Finally Gets It Right	p. 145
6.1 Not Repeating Mistakes	p. 146
6.2 Crafting Sustainable Business Policy	p. 148
6.3 Reforming the Corporate Rules	p. 151
6.4 Operational Advances for Government	p. 153
7 Healthy, Beautiful, Diverse, and Durable	p. 159
7.1 Your Home	p. 160
7.2 Transportation	p. 163
7.3 Your Retail Experience	p. 164
7.4 Formal Education	p. 170
7.5 Out on the Farm	p. 172
7.6 Your Workplace	p. 175
8 Falling Off the Log	p. 183
8.1 Recognizing the Threats	p. 183
8.2 Opportunistic or Altruistic	p. 184
8.3 An Aversion to Risk	p. 186
8.4 The Overwhelming Cost	p. 187
8.5 Indecent Exposure	p. 188
8.6 Pretenders and Emasculators	p. 192
8.7 Six Essential Characteristics	p. 193
8.8 International Implications	p. 195
8.9 Back to the Front	p. 198
Bibliography	p. 201
Index	p. 203

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