Cover image for The principles of Islamic marketing
Title:
The principles of Islamic marketing
Personal Author:
Publication Information:
Burlington, VT : Gower, c2011
Physical Description:
xiii, 204 p. : ill. ; 25 cm.
ISBN:
9780566089220
General Note:
Includes index

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Library
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Material Type
Item Category 1
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30000010301033 HF5475.I74 A47 2011 Open Access Book Book
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30000010285045 HF5475.I74 A47 2011 Open Access Book Book
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Summary

Summary

This work advances Islamic marketing as a new discipline. The book addresses the challenges facing marketers involved in business activities with and within Islamic communities as well as the needs of academic institutions keen on tapping the massive Islamic markets.