Title:
The principles of Islamic marketing
Personal Author:
Publication Information:
Burlington, VT : Gower, c2011
Physical Description:
xiii, 204 p. : ill. ; 25 cm.
ISBN:
9780566089220
General Note:
Includes index
Subject Term:
Geographic Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010301033 | HF5475.I74 A47 2011 | Open Access Book | Book | Searching... |
Searching... | 30000010285045 | HF5475.I74 A47 2011 | Open Access Book | Book | Searching... |
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Summary
Summary
This work advances Islamic marketing as a new discipline. The book addresses the challenges facing marketers involved in business activities with and within Islamic communities as well as the needs of academic institutions keen on tapping the massive Islamic markets.