Title:
An Empirical investigation into the process of strategic marketing planning in SMEs: Its attendant problems, and proposals towards a new practical paradigm
Personal Author:
General Note:
Journal of Marketing Management, 14:853-878. 1998
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010265958 | MAK 18463 | Open Access Book | ILL Article | Searching... |
