Global marketing management : cases and readings

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Title:

Global marketing management : cases and readings

Edition:

2nd ed.

Publication Information:

Reading, Mass.: Addison-Wesley Pub, 1992

ISBN:

9780201542806

Subject Term:

Export marketing -- Management

Export marketing -- Management -- Case studies

Added Author:

Buzzell, Robert D. (Robert Dow), 1933-

Quelch, John A.

Bartlett, Christopher A., 1943-

Added Title:

Multinational marketing management

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000002146292	HF1416 G56 1992	Open Access Book	Book	Searching... Unknown

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