Summary

The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on a key design element -- from type and graphics to layouts and color. They are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with inspiration and neatly packaged in a colorful, sturdy vinyl jacket. As an art director, editor, and international lecturer, Roger Walton is one designer who knows how to get his name out there. In this guide, he helps designers give their careers a spin by providing them with examples of today's most attention-grabbing self-promotional work. From postcards to elaborate direct mail pieces, this work showcases dozens of unforgettable concepts. Each spread includes technical specs and commentary from the designers on how they developed their ideas and executed their pieces.