Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004886218 | HF5548.32 S25 2002 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
Author Notes
NORMAN SADEH is an Associate Professor in the School of Computer Science and the Institute for eCommerce at Carnegie Mellon University and, until recently, also served as Chief Scientist of the European research initiative in "New Methods of Work and eCommerce." Dr. Sadeh is also well known for his pioneering research in planning, scheduling, and supply chain management. He is on the editorial board of several journals, is frequently invited to speak at industry conferences, and has conducted research and consulted with a number of Fortune 1000 companies in North America, Europe, and Asia.
Table of Contents
| Acknowledgments |
| Part One The M-Commerce Revolution |
| M-Commerce: What's the Buzz All About? |
| A First Look at the Broader M-Commerce Value Chain |
| Part Two The Technologies of M-Commerce |
| Mobile Communicatios: The Transition to 3G |
| The Mobile Internet |
| Mobile Security and Payment |
| Part Three M-Commerce Services Today And Tomorrow |
| Mobile Commerce Services Today |
| Next-Generation M-Commerce |
| Early Lessons and Future Prospects |
| Glossary |
| References |
| Index |
| About the Author |
