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Summary
Summary
Straight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.
Soaring spending power among the world's largest consumer population, radical digital transformation creating a cash-less, 'always on' society, severe generation gaps - these are just some of the factors which have completely transformed China since 2006, the year when the first volume of China CEO was published. And these are three of the main reasons the authors have again teamed up to put together this second volume - collecting entirely new content via in-depth, exclusive interviews with the heads of 25 high-profile CEOs of multinational companies in China, as well as a number of highly respected consultants who have built their careers by delivering advice on succeeding in the market.
In this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nation's wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants also divulge their secrets for keeping up with China's astoundingly broad and rapid digital transformation in which the nation is now leading the world in mobile payment, online shopping, social media, Artificial Intelligence, and facial and voice recognition. They also discuss trends including localization of top positions in China, the rise of female top executives in the country and the challenge of attracting the nation's highly international, purpose driven millennials.
Hear directly from the China CEOs of: ABB, AB InBev, Bayer, Bosch, Carrefour, Coca-Cola, IKEA, Korn Ferry, Lego, L'Oreal, NIIT, Mango, Manulife, Marriott, Maserati, Microsoft, Philips, Scania, SAP, Sony, Standard Chartered, Tata, Udacity, Victoria's Secret (Lbrands Int'l), Volvo, etc. Learn from seasoned China experts at McKinsey & Co, Economist Group, and more Written in a practical, easy-to-read format ideal for busy professionals, educators, and studentsChina CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance or executive programmes.
Author Notes
Juan Antonio Fernandez is Professor of Management, Associate Dean and Director of MBA Programme at China Europe International Business School (CEIBS), which ranked 5th in the Financial Times Global MBA Ranking 2019. He has 20 years of experience in China and has co-authored six books.
Laurie Underwood is a Senior Associate Professor of Management (adjunct) with the Xi'an Jiaotong-Liverpool University's International Business School Suzhou and a senior consultant with Sino Associates. Her current areas of research, consulting, and teaching expertise include intercultural business communications, corporate communications, relationship marketing, and technology-assisted communications. She has 20 years of experience in Greater China and has co-authored three books.
Table of Contents
| Foreword | p. xi |
| Chapter 1 Why China CEO II? | p. 1 |
| China's Boom Since 2006 | p. 3 |
| Who's in China CEO II? | p. 6 |
| Front-line CEO Analysis: China Then and Now | p. 10 |
| Chapter 2 Prerequisites for China CEOs | p. 15 |
| Must-Have Qualities for Foreign CEOs in China | p. 17 |
| Foreign Managers' Top Mistakes in China | p. 29 |
| Shifting from Foreign to Local CEOs | p. 32 |
| Qualities Needed for Today's China CEOs (Either Foreign or Chinese Nationals) | p. 42 |
| Summary of Tips | p. 51 |
| Chapter 3 China's Changing Talent Pool | p. 53 |
| Chinese Professional Women: Holding Up Half the C-Suite | p. 60 |
| Meet China's Millennials | p. 67 |
| Strengths and Weaknesses of China's Talent Pool | p. 72 |
| HR Strategies | p. 80 |
| Summary of Tips | p. 93 |
| Chapter 4 China's Digital Revolution | p. 95 |
| The Rise of China's Digital Champions | p. 105 |
| Where Digital China Dominates | p. 111 |
| Navigating China's Digitized Landscape | p. 118 |
| Digital Strategies | p. 124 |
| Summary of Tips | p. 130 |
| Chapter 5 The Transformation of Chinese Consumers | p. 131 |
| Profile of Today's Chinese Consumer | p. 142 |
| Strategies for Winning Chinese Consumers | p. 163 |
| Summary of Tips | p. 170 |
| Chapter 6 Competing in China | p. 171 |
| Why Multinational Corporations in China Have Lost Ground | p. 173 |
| Why Chinese Players Have Gained Ground | p. 182 |
| Strategies for Facing Chinese Competitors | p. 192 |
| Summary of Tips | p. 201 |
| Chapter 7 Managing Relations with Chinese Government and Foreign Headquarters | p. 203 |
| Part I: Managing with the Chinese Government | p. 204 |
| Government Relations Challenges | p. 210 |
| Government Relations Strategies and Solutions | p. 226 |
| Part II. Managing Relations with Headquarters | p. 230 |
| Success Factors for China Leadership's HQ Relations | p. 232 |
| Communicating with Headquarters | p. 236 |
| Summary of Tips: Strategies for Government Relations | p. 241 |
| Summary of Tips: Strategies for HQ Relations | p. 241 |
| Chapter 8 Living in China | p. 243 |
| Non-Work Challenges for the Foreign Manager | p. 245 |
| Potential Problems for the Foreign Family | p. 247 |
| "Next-Pats" in China | p. 250 |
| Positive Aspects of Life in China | p. 252 |
| Strategies for Adapting to China | p. 255 |
| Summary of Tips | p. 260 |
| Chapter 9 The Future of MNCs in China | p. 261 |
| China's Economic Outlook | p. 263 |
| The Changing Role of International Companies in China | p. 267 |
| About the Authors | p. 271 |
