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Subject: Advertising

Author

(6)

Clow, Kenneth E.

(6)

Shimp, Terence A.

(4)

Belch, Michael A.

(3)

Geuens, Maggie, 1969-

(2)

Hackley, Christopher E.

(2)

(1)

Andrews, J. Craig

(1)

Arens, Christian

(1)

Arens, William F.

(1)

Belch, George E.

(1)

Belch, George E.

(1)

Belch, George E. (George Eugene)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, George E., author

(1)

Belch, Michael A

(1)

Belch, Michael A., author

(1)

Bergh, Joeri van den, 1971-

(1)

Bernstein, David

(1)

(1)

(1)

De Pelsmacker, Patrick, 1957-

(1)

DeLozier, M. Wayne

(1)

Engel, James F.

(1)

Kinnear, Thomas C., 1943-

(1)

Kitchen, Philip J.

(1)

(1)

Lautenslager, Al

(1)

Levinson, Jay Conrad

(1)

Mueller, Barbara

(1)

Pelsmacker, Patrick de, 1957-

(1)

Robertson, J. L.

(1)

(1)

Sugiyama, Kotaro

(1)

Van den Bergh, Joeri, 1971-

(1)

Warshaw, Martin R.

(1)

Weigold, Michael F., 1958-, author

(1)

(1)

Language

(33)

(1)

Format

(32)

(1)

Material Type

Closed Access Thesis

Computer File Accompanies Open Access Book

Open Access Book

Subject

Communication in marketing

(19)

Sales promotion

(11)

(5)

Direct marketing

(4)

Marketing -- Management

(3)

Advertising -- Brand name products

(2)

Advertising -- Social aspects

(2)

Export marketing

(2)

Advertising agencies -- Japan -- Management

(1)

Advertising campaigns

(1)

Advertising media planning

(1)

Business communication

(1)

Communication -- Malaysia -- Directories

(1)

Communication in management

(1)

Communication in marketing -- Europe

(1)

Corporate image

(1)

Creative ability in business

(1)

Employment interviewing

(1)

Endorsements in advertising

(1)

Intercultural communication

(1)

Market segmentation

(1)

Mass media -- Malaysia -- Directories

(1)

Public relations -- Corporations

(1)

(1)

Television advertising

(1)

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1.

Cover image for Business communication

Business communication

Business communication

by

Robertson, J. L.

Author

Robertson, J. L.

Format:

Call Number

HF5718 R624 2002

Publisher

Golden Books Centre Sdn. Bhd.,

Publication Date

2002

ISBN

9789837204904

Available:
Holds:
Copies:

SD_ILS:349163

2.

Cover image for Integrated advertising, promotion, and marketing communication

Integrated advertising, promotion, and marketing communication

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2002

Publisher

Prentice Hall,

Publication Date

2002 2001

ISBN

9780130175786

Available:
Holds:
Copies:

SD_ILS:308833

3.

Cover image for International advertising : communication across cultures

International advertising : communication across cultures

International advertising : communication across cultures

by

Mueller, Barbara

Author

Mueller, Barbara

Format:

Call Number

HF5823 M83 1996

Publisher

Wadsworth Publishing,

Publication Date

1996

ISBN

9780534192785

Available:
Holds:
Copies:

SD_ILS:486545

4.

Cover image for The effectiveness of using celebrity in advertising by mobile communication network company

The effectiveness of using celebrity in advertising by mobile communication network company

The effectiveness of using celebrity in advertising by mobile communication network company

by

Yon, Siew Fei

Author

Yon, Siew Fei

Format:

Call Number

HF6146.T42 Y66 2006

Publisher

Universiti Teknologi Malaysia,

Publication Date

2006

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006

Available:
Holds:
Copies:

SD_ILS:99863

5.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E.

Author

Belch, George E., Belch, Michael A.

Format:

Call Number

HF5823 B387 2015 f

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2015

ISBN

9780078028977

Available:
Holds:
Copies:

SD_ILS:822799

6.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A., Andrews, J. Craig

Format:

Call Number

HF5415.123 S54 2013 f

Edition

9th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2013

ISBN

9781111580216

Available:
Holds:
Copies:

SD_ILS:824235

7.

Cover image for Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

by

Arens, William F.

Author

Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian

Format:

Call Number

HF5821 A74 2013 f

Edition

14th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013

ISBN

9780071318389

Available:
Holds:
Copies:

SD_ILS:822798

8.

Cover image for The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency

The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency

by

Sugiyama, Kotaro

Author

Sugiyama, Kotaro, Andree, Tim

Format:

Call Number

HF6181 .D4 S84 2011

Publisher

McGraw-Hill,

Publication Date

2011

ISBN

9780071748124

Available:
Holds:
Copies:

SD_ILS:758847

9.

Cover image for Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 H32 2010

Edition

2nd ed.

Publisher

Sage Publications,

Publication Date

2010

ISBN

9781849201452

Available:
Holds:
Copies:

SD_ILS:784679

10.

Cover image for Integrated advertising, promotion and marketing communications

Integrated advertising, promotion and marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2010

Edition

4th.ed.

Publisher

Prentice Hall,

Publication Date

2010

ISBN

9780136079422

Available:
Holds:
Copies:

SD_ILS:367734

11.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A.

Format:

Call Number

HF5415.123 S54 2010

Edition

8th ed.

Publisher

South-Western College Pub,

Publication Date

2010

ISBN

9780324593600

Available:
Holds:
Copies:

SD_ILS:324977

12.

Cover image for Guerrilla marketing in 30 days

Guerrilla marketing in 30 days

Guerrilla marketing in 30 days

by

Levinson, Jay Conrad

Author

Levinson, Jay Conrad, Lautenslager, Al

Format:

Call Number

HF5415 L4766 2009

Edition

2nd ed.

Publisher

Entrepreneur Press,

Publication Date

2009

ISBN

9781599182667

Available:
Holds:
Copies:

SD_ILS:642503

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