Cover image for International & Cross-Cultural Business Research
Title:
International & Cross-Cultural Business Research
Personal Author:
Usunier, Jean-Claude, author
Physical Description:
xvi, 178 pages : illustrations ; 25cm.
ISBN:
9781473975880
Subject Term:
International business enterprises -- Social aspects

Intercultural communication

Marketing -- Cross-cultural studies
Added Author:
Van Herk, Hester,

Lee, Julie Anne,

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 33000000002934 HD2755.5 U88 2017 Open Access Book Book
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