Title:
The new competitiveness in design and construction
Personal Author:
Publication Information:
Chichester, England ; John Wiley & Sons, Ltd. ; Hoboken, NJ ; 2008
Physical Description:
xiv, 202 p. : ill. (some col.) ; 26 cm.
ISBN:
9780470065600
General Note:
Includes index.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010245006 | HD41 P69 2008 | Open Access Book | Book | Searching... |
Searching... | 30000010245005 | HD41 P69 2008 | Open Access Book | Book | Searching... |
On Order
Summary
Author Notes
Joe M. Powell is the Executive Director of the Rice University Building Institute, an interdisciplinary collaboration of industry, community, and academic leaders in architecture, engineering, and construction.
Table of Contents
| Foreword: A Reflection on Science and Industry | p. vii |
| Dedication | p. x |
| Acknowledgments | p. x |
| Introduction: Shaping the Built Environment | p. xi |
| Executive Overview | p. 2 |
| Chapter 1 Vision | p. 10 |
| Chapter 2 Values | p. 30 |
| Chapter 3 Competitive Focus | p. 48 |
| Chapter 4 Category Ownership | p. 62 |
| Chapter 5 Persistent Branding | p. 90 |
| Chapter 6 Marketing Breakthroughs | p. 122 |
| Chapter 7 High-Impact People | p. 146 |
| Chapter 8 New Strategic Relationships | p. 166 |
| Quoted Industry Leaders | p. 191 |
| Index | p. 195 |
