The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Cover image for The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions

Title:

The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions

Personal Author:

Ang, Hui Ni, author

Physical Description:

xv, 67 pages : illustrations ; 30 cm.

General Note:

Supervisor : Assoc. Prof. Dr. Abu Bakar Abdul Hamid

Subject Term:

Consumer behavior

Advertising -- Sporting goods

Athletes in mass media

Added Author:

Abu Bakar Abdul Hamid,

Added Corporate Author:

Fakulti Pengurusan dan Pembangunan Sumber Manusia

DSP_DISSERTATION:

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... 1:AHIBS_L	FPP30000002094	HF5415.32 A54 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown
Searching... Perpustakaan Raja Zarith Sofiah	30000010272629	HF5415.32 A54 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown

On Order