Marketing scales handbook : a compilation of multi-item measures for consumer behaviour and advertising 1998

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Title:

Marketing scales handbook : a compilation of multi-item measures for consumer behaviour and advertising 1998 - 2001

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Publication Information:

Chicago, IL : American Marketing Association, 2001

Physical Description:

v .

ISBN:

9781587992056

General Note:

Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.

Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000004610378	HF5415.3 B78 2001	Open Access Book	Book	Searching... Unknown