Title:
Critical thinking in consumer behavior : cases and experiential exercises
Personal Author:
Edition:
2nd ed.
Publication Information:
Upper Saddle River, NJ : Prentice Hall, 2010
Physical Description:
173 p. : ill. ; 28 cm.
ISBN:
9780136027164
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010218530 | HF5415.3 G72 2010 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.
This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
