Title:
THE RISE OF SHARING : FOURTH-STAGE CONSUMER SOCIETY IN JAPAN
Personal Author:
Series:
LTCB International Library Selection; No.35
Physical Description:
xxiv, 350 pages : illustrations ; 23cm.
ISBN:
9784924971387
General Note:
"This book originally appeared in Japanese as Daiyon no shohi: Tsunagari o umidasu shakai e (Tokyo: Asahi Shimbun Publications, 2012)"
Geographic Term:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010288495 | HC465.C6 M58 2014 | Open Access Book | Gift Book | Searching... |
On Order
Summary
Summary
Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.
