Title:
Driving Green Consumerism Through Strategic Sustainability Marketing
Series:
A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series
Physical Description:
xx, 301 pages : illustrations ; 29 cm.
ISBN:
9781522529125
Abstract:
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000000432 | HF5413 D75 2018 f | Open Access Book | Folio Book | Searching... |
Searching... | 30000010369864 | HF5413 D75 2018 f | Open Access Book | Folio Book | Searching... |
On Order
Summary
Summary
The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market.
Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.
