Search Results for Consumer behavior

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Subject: Marketing -- Psychological aspects

Author

Beckwith, Harry, 1949-, author

(1)

Goodman, Linda, 1948-

(1)

Helin, Michelle

(1)

(1)

Lewis, David, 1942-, author

(1)

Martin, Neale, 1957-

(1)

(1)

(1)

(1)

Zaltman, Gerald

(1)

Language

(8)

Format

(8)

Material Type

Open Access Book

Subject

Consumer behavior

(6)

Consumer behavior -- Psychological aspects

(2)

Archetype (Psychology)

(1)

(1)

Change (Psychology)

(1)

Consumer's preferences -- Cross-cultural studies

(1)

Consumers -- Psychology

(1)

Consumption (Economics) -- Psychological aspects

(1)

Creative thinking

(1)

Customer loyalty

(1)

(1)

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1.

Cover image for The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop

The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop

by

Lewis, David, 1942-, author

Author

Lewis, David, 1942-, author

Format:

Call Number

HF5415.32 L49 2013

Publisher

Nicholas Brealey Publishing,

Publication Date

2013

ISBN

9781857886016

Available:
Holds:
Copies:

SD_ILS:836589

2.

Cover image for The psychology of marketing : cross-cultural perspectives

The psychology of marketing : cross-cultural perspectives

by

Raab, Gerhard

Author

Raab, Gerhard

Format:

Call Number

HF5415 P79 2010

Publisher

Gower,

Publication Date

2010

ISBN

9780566089039

Available:
Holds:
Copies:

SD_ILS:639341

3.

Cover image for Why customers really buy : uncovering the emotional triggers that drive sales

Why customers really buy : uncovering the emotional triggers that drive sales

by

Goodman, Linda, 1948-

Author

Goodman, Linda, 1948-, Helin, Michelle

Format:

Call Number

HF5415.32 G66 2009

Publisher

Career Press,

Publication Date

2009

ISBN

9781601630414

Available:
Holds:
Copies:

SD_ILS:641271

4.

Cover image for Habit : the 95% of behavior marketers ignore

Habit : the 95% of behavior marketers ignore

by

Martin, Neale, 1957-

Author

Martin, Neale, 1957-

Format:

Call Number

HF5415.32 M375 2008

Publisher

FT Press,

Publication Date

2008

ISBN

9780131357952

Available:
Holds:
Copies:

SD_ILS:369717

5.

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald

Author

Zaltman, Gerald

Format:

Call Number

HF 5415.32 Z35 2003

Publisher

Harvard Business School Press,

Publication Date

2003

ISBN

9781578518265

Available:
Holds:
Copies:

SD_ILS:127751

6.

Cover image for Building brands & believers : how to connect with consumers using archetypes

Building brands & believers : how to connect with consumers using archetypes

by

Wertime, Ken

Author

Wertime, Ken

Format:

Call Number

HF5415.3 W57 2002

Publisher

John Wiley,

Publication Date

2002

ISBN

9780470820674

Available:
Holds:
Copies:

SD_ILS:361608

7.

Commitment-led marketing : the key to brand profits is in the customer's mind

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, Jan

Author

Hofmeyr, Jan, Rice, Butch

Format:

Call Number

HF5415.32 H64 2001

Publisher

J Wiley,

Publication Date

2001

ISBN

9780471495741

Available:
Holds:
Copies:

SD_ILS:328834

8.

Cover image for Unthinking : The Surprising Forces Behind What We Buy

Unthinking : The Surprising Forces Behind What We Buy

by

Beckwith, Harry, 1949-, author

Author

Beckwith, Harry, 1949-, author

Format:

Call Number

HF5415.32 B435 2011

ISBN

9780446564144

Available:
Holds:
Copies:

SD_ILS:881412

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