Cover image for Cases on consumer-centric marketing management
Title:
Cases on consumer-centric marketing management
Series:
A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Physical Description:
xxi, 351 pages: illustrations; 27 cm.
ISBN:
9781466643574

9781466643581

9781466643598
Abstract:
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
Subject Term:
Marketing -- Management -- Case studies

Customer relations -- Case studies

Customer services -- Case studies

Consumer behavior -- Case studies
Added Author:
Jham, Vimi, 1968-

Puri, Sandeep, 1972-

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 30000010336413 HF5415.13 C375 2014 Open Access Book Book
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