Michel Chevalier , a graduate of HEC in France, holds an MBAand a Doctorate from Harvard Business School. He started his careerat the Boston Consulting Group, then worked for S.C. Johnson andmoved into the luxury field. He was successively general manager ofPaco Rabanne Perfumes, chairman of Paco Rabanne Fashion, executivevice president of Bluebell Asia Ltd. in Hong Kong and in Tokyo, aswell as chairman of the Revillon fashion group in Paris. He is nowa consultant for EIM in Paris and office manager of EIM Shanghai.Michel teaches at University Paris Dauphine and InstitutSupérieur du Luxe in Paris specializing in luxury for theirMBA course. He has also published numerous articles injournals on retailing and coauthored the books, Pro Logo and Luxury Brand Management , with Gérald Mazzalovo.

Pierre Xiao Lu is an Assistant Professor of Marketing atFudan University's School of Management in Shanghai and theVisiting Professor of Marketing at ESSEC Paris-Singapore. He alsoconsults for many multinational luxury firms, such as Lacoste S.A.,LVMH, PPR-Gucci and MasterCard. Professor Lu specializes in luxuryconsumer behavior in China and luxury brand management in Asia.After working for several years at ESSEC's luxury industryresearch center, he received his Ph.D. from ESSEC Business SchoolParis. His articles on the luxury industry and Chinese luxuryconsumers have been published in professional and academicjournals, such as AMA , AFM , ComitéColbert , Harvard Business Review China and FinancialTimes China . He is also the author of Elite China andtranslated Luxury Brand Management into Chinese.