Cover image for Word-of-mouth marketing
Title:
Word-of-mouth marketing
Personal Author:
Wilson, Jerry R.
Publication Information:
New York : J. Wiley, c1991
Physical Description:
xv, 256 p. : ill. ; 24 cm.
ISBN:
9780471524953
General Note:
Includes index.
Subject Term:
Customer services -- United States -- Public opinion

Consumer satisfaction -- United States

Consumer behavior -- United States

Advertising -- United States

Public opinion -- United States

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 30000002624835 HF5415.5.W54 1991 Open Access Book Book
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