Cover image for The influence of sony brand personality towards consumer brand preference when purchasing digital camera
Title:
The influence of sony brand personality towards consumer brand preference when purchasing digital camera
Personal Author:
Publication Information:
2009
Physical Description:
iv, 80p. : ill. ; 30cm.
General Note:
Supervisor : Assoc. Prof. Dr. Abu Bakar Abdul Hamid
Added Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

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FPP30000001636 HF5415.1255 Y85 2009 raf Closed Access Thesis UTM Project Paper (Closed Access)
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30000010212610 HF5415.1255 Y85 2009 raf Closed Access Thesis UTM Project Paper (Closed Access)
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