Title:
The effect of satisfaction and self-image congruity on brand preference : a study case of Malaysia mobile phone
Personal Author:
Publication Information:
2008
Physical Description:
xiii, 82p. : ill. ; 30cm.
General Note:
Supervisor : Assoc. Prof. Dr. Rohaizat Baharun
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | FPP30000001778 | HF5415.335 T365 2008 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
Searching... | 30000010212526 | HF5415.335 T365 2008 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
