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Cover image for The essentials of marketing principles
Title:
The essentials of marketing principles
Publication Information:
Skudai : Penerbit Universiti Teknologi Malaysia, 2009
Physical Description:
vi, 163 p. ; 23 cm.
ISBN:
9789835207181
Added Title:
Internal marketing : internal marketing in the Malaysian telecommunication industry

Marketing segmentation : the market segmentation in Malaysia by using psychographic dimensions

New product development : consumer acceptance of a new product : food packaging using a smart bio-switch concept

Buyer behaviour : methods and approaches for vendor performance evaluation

Retailing management : children as consumers consumption of carbonated drink at school

Marketing mix : product's country of origin : method and approaches

Brand management : brand dynamic : building the most valuable asset in business
Genre:

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30000010211866 HF5415 T44 2009 a Non Circulating UTM Special Collection Materials Book - UTM Special Collection (Closed Access)
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30000010211867 HF5415 T44 2009 a Open Access Book UTM Special Collection (Open Shelves)
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30000010213593 HF5415 T44 2009 a Open Access Book UTM Special Collection (Open Shelves)
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