Cover image for What would apple do? : how you can learn from Apple and make money : inspirations and ideas
Title:
What would apple do? : how you can learn from Apple and make money : inspirations and ideas
Personal Author:
Publication Information:
London : Biteback Publishing, 2013
Physical Description:
xxii, 186 pages ; 19 cm.
ISBN:
9781849545730
Corporate Subject:

Available:*

Library
Item Barcode
Call Number
Material Type
Item Category 1
Status
Searching...
30000010333520 HD9696.C64 B43 2013 Open Access Book Book
Searching...

On Order

Summary

Summary

"A good one to read on your iPad!"-- The Times

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store . . . the list goes on. Apple's must-have products add up to one giant success story.

So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. What Would Apple Do? brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.