Title:
Encyclopedia of sports management and marketing
Publication Information:
Thousand Oaks, Calif. : Sage Publications, Inc, c2011.
Physical Description:
4 v . (xxxvi, 1858 p.) : ill. (some col.) ; 29 cm.
ISBN:
9781412973823
Abstract:
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010296778 | GV713 E53 2011 re v.1 | Reference Book | 1:BOOKREF | Searching... |
Searching... | 30000010296777 | GV713 E53 2011 re v.2 | Reference Book | 1:BOOKREF | Searching... |
Searching... | 30000010296776 | GV713 E53 2011 re v.3 | Reference Book | 1:BOOKREF | Searching... |
Searching... | 30000010296775 | GV713 E53 2011 re v.4 | Reference Book | 1:BOOKREF | Searching... |