Cover image for Thank You For Disrupting : The Disruptive Business Philosophies of The World's Great Entrepreneurs
Title:
Thank You For Disrupting : The Disruptive Business Philosophies of The World's Great Entrepreneurs
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Physical Description:
xiii, 242 pages : illustrations ; 24 cm
ISBN:
9781119575658

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Item Category 1
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33000000017316 HC29 D78 2019 Open Access Book Book
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Summary

Summary

The business ideas and innovation philosophies of the world's great entrepreneurs--for anyone to implement in any business

Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements.

Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.

The Disruptive Business Philosophies of The World's Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.


Author Notes

Jean-Marie Dru is Chairman of TBWA, a leading advertising network with over 11,000 employees across 275 offices in 95 countries. TBWA has been named in 2019 one of the World's Most Innovative Companies by Fast Company and in 2018 Global Agency of the Year by Adweek. Jean-Marie Dru is the author of six books including Disruption, Beyond Disruption, and The Ways to New, and the inventor of TBWA's landmark 1992 DISRUPTION method to help companies develop business-changing ideas. Jean-Marie Dru is also President of UNICEF France and President of the French Academy of Medicine Foundation.


Table of Contents

Introduction: Thank You for Disruptingp. xi
Part 1 Disruptive Company Leadershipp. 1
Chapter 1 Steve Jobs: On User Experience, Design and Timelessnessp. 3
All in Onep. 4
The Art of Reductionp. 7
Life Lessonsp. 8
Chapter 2 Jeff Bezos: On Experimentation and Platformsp. 11
Experimentation as a Strategyp. 12
The Platform Economyp. 14
Chapter 3 Herb Kelleber: On Human Resources and Operational Qualityp. 19
Employees Firstp. 20
The Art Is in the Implementationp. 24
Chapter 4 Bernard Arnault: On the Management of Creativity and Brand Buildingp. 27
Art and Commercep. 28
The Luxury Industry as Modelp. 31
Chapter 5 Zhang Ruimin: On Decentralization and Customer-Centricityp. 35
Everyone Is a GEOp. 38
Zero Distance with the Customerp. 41
Chapter 6 Jack Ma: On Chinese Business Models and Disruptive Managementp. 45
A Contrarian Modelp. 46
Embracing Change through Paradoxp. 50
U.S. In, China Outp. 51
Part 2 Disruptive Business Thinkingp. 57
Chapter 7 Jim Collins: On the Search for Excellence and the Management of Alternativesp. 59
Good to Greatp. 60
The Era of the Andp. 63
Chapter 8 Clayton Christensen: On Disruptive Innovationp. 67
Bottom-up Disruptionp. 69
The Disruption Controversyp. 71
Chapter 9 Jedidiah Yueh: On the Behaviors of Companies of the New Economyp. 75
Lessons from an Entrepreneurp. 78
Category of Onep. 87
Part 3 Disruptive Corporate Culturep. 91
Chapter 10 Sergey Brin and Larry Page: On Recruitment Policies and Core Valuesp. 95
HR as a Sciencep. 96
A Fertile Environmentp. 98
Chapter 11 Patty McCord: On Employee Empowerment and Talent Managementp. 101
Disruptive HR Practicesp. 103
A Contrasting Culturep. 104
Chapter 12 The Disruption Company: On Corporate Culture Components and Disruptionp. 107
Vision, Values, Practicesp. 108
People, Story, Placep. 110
The Disruption Methodologyp. 112
Part 4 Disruptive Brand Buildingp. 115
Chapter 13 Marc Pritchard: On Transparency, Accountability, and Creativityp. 119
Leading Change in the Marketing Worldp. 121
Making Brands Serve a Higher Purposep. 125
Chapter 14 Brian Chesky: On Brand Building and Disruptive Datap. 131
Shaping an Iconic Brandp. 132
The Single Disruptive Datap. 135
Chapter 15 Lee Clow: On the Power of Great Advertisingp. 139
Big Brand Ideasp. 140
Creativity, the Advertiser's Best Betp. 143
Chapter 16 Oprah Winfrey: On Building a One-Person Brandp. 147
The Ultimate Celebrity Brandp. 148
The One-Person Businessesp. 152
Chapter 17 Arianna Huffington: On Digital Journalism and Women's Empowermentp. 157
The Consecration of Online Journalismp. 158
Women in Businessp. 161
Part 5 Disruptive Social Purposep. 165
Chapter 18 Paul Polman: On Complete CSR and Corporate Activismp. 173
A Force for Goodp. 174
CEO Activismp. 177
Chapter 19 Emmanuel Faber: On Social Purpose and the Bottom of the Pyramidp. 183
Side Roadsp. 184
The Bottom of the Pyramidp. 187
Chapter 20 Marc Benioff and Suzanne DiBianca: On Scaling up Philanthropyp. 193
A Native Philanthropistp. 194
Pledge 1%p. 197
Conclusion: Disruption Aheadp. 201
Acknowledgmentsp. 203
Notesp. 205
Indexp. 233