Cover image for Likeable business : why today's consumers demand more and how leaders can deliver
Title:
Likeable business : why today's consumers demand more and how leaders can deliver
Personal Author:
Publication Information:
New York : McGraw-Hill, c2013.
Physical Description:
xiv, 220 p. : ill. ; 23 cm.
ISBN:
9780071800471
General Note:
Includes index.

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30000010305987 HD31 K4585 2013 Open Access Book Book
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Summary

Summary

Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity-which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.


Author Notes

Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media . Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by Crain's in 2012


Reviews 1

Library Journal Review

Here Kerpen draws from the communication lessons he presented in his first book, Likeable Social Media, and shows how the same principles apply to business leadership. The book argues that businesses and business CEOs must focus on 11 key factors in order to satisfy their customers. Caring about customers only when something goes wrong isn't good enough. Kerpen's aspired leadership traits include authenticity, passion, team playing, gratefulness, and listening, among others; he provides examples from his company, Likeable Media, and others to demonstrate their practical application. For instance, in 2011, Netflix decided its DVD-by-mail and streaming services would become separate companies. Customers expressed disapproval, and the CEO quickly reversed the plan. Netflix services remain unified. Each chapter ends with social tools and action items to help readers get started. Verdict An excellent book for anyone working in customer service, Kerpen's work provides original ways of thinking about everyday actions. Recommended.-Leigh Mihlrad, National Insts. of Health, Bethesda, MD (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.