Title:
The business analyzer and planner : the unique process for solving problems, finding opportunities and making better decisions every day
Personal Author:
Publication Information:
New York : American Management Association, 1999
Physical Description:
1v + 2 disket
ISBN:
9780814479841
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005017136 | HF1008 Z36 1999 f | Open Access Book | Advance Management | Searching... |
On Order
Summary
Summary
This text analyzes, and pinpoints practical, effective business solutions. It is designed to help readers: diagnose a situation; evaluate underlying issues; determine resources necessary; select a course of action; prepare a business plan; monitor its success or failure; and develop back-up plans.
Author Notes
Michael S. Zambruski is manager of strategic marketing for Southern New England Telecommunications. He has more than 20 years management experience with several major corporations and is an active consultant and college lecturer. He lives in Cheshire, Connecticut.
Table of Contents
| List of Working Papers in Appendix B | p. ix |
| How to Use The Business Analyzer and Planner | p. xi |
| Part 1 The Process | p. 1 |
| Chapter 1 Adjust Your Thinking | p. 5 |
| The Seven Phases of The Business Analyzer and Planner | |
| Chapter 2 Get Started Quickly | p. 9 |
| Phases 1 and 2 of The Business Analyzer and Planner | |
| Phase 1 Define the Symptoms | |
| Phase 2 Evaluate Underlying Causes: The Matrix | |
| Appendix A Expanded Cells of The Matrix | p. 29 |
| Chapter 3 Accelerate | p. 113 |
| Phases 3 Through 5 of The Business Analyzer and Planner | |
| Phase 3 Determine Available Resources | |
| Phase 4 Formulate Alternative Courses of Action | |
| Phase 5 Select and Implement the Primary Alternative | |
| Chapter 4 Stay on the Right Path | p. 132 |
| Phases 6 and 7 of The Business Analyzer and Planner | |
| Phase 6 Closely Monitor the Success or Failure of the Plan | |
| Phase 7 Identify and Establish Failure Avoidance Procedures | |
| Part 2 The Application | p. 143 |
| Chapter 5 Navigating in the Management Dimension | p. 147 |
| Chapter 6 Navigating in the Finance Dimension | p. 171 |
| Chapter 7 Navigating in the Marketing Dimension | p. 199 |
| Chapter 8 Navigating in the Economics Dimension | p. 234 |
| Chapter 9 Putting It All Together | p. 266 |
| Chapter 10 Building a New Organization | p. 307 |
| Chapter 11 Pulling Out | p. 348 |
| Epilogue So What's Your Next Challenge? | p. 387 |
| Appendix B Working Papers | p. 389 |
| Index | p. 409 |
