Cover image for Investigating customer relationship management and service quality in higher education in Malaysia case study : School of Graduate Studies, Universiti Teknologi Malaysia
Title:
Investigating customer relationship management and service quality in higher education in Malaysia case study : School of Graduate Studies, Universiti Teknologi Malaysia
Personal Author:
Wiwied Virgiyanti
Publication Information:
Skudai : Universiti Teknologi Malaysia, 2007
Physical Description:
xvi, 234 p. : ill ; 30 cm.
General Note:
Also available in electronic resource version : CP 013417 ra
Subject Term:
Customer relations -- Management -- Case studies

Customer services -- Quality control
DSP_DISSERTATION:
Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Fakulti Sains Komputer dan Sistem Maklumat, Universiti Teknologi Malaysia, 2007

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 30000010130632 HF5415.5 W58 2007 Closed Access Thesis UTM Master Thesis (Closed Access)
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