Cover image for Cases on consumer-centric marketing management
Title:
Cases on consumer-centric marketing management
Series:
A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Physical Description:
xxi, 351 pages: illustrations; 27 cm.
ISBN:
9781466643574

9781466643581

9781466643598
Abstract:
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher

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30000010336413 HF5415.13 C375 2014 Open Access Book Book
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Summary

Summary

As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.

Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.


Author Notes

Vimi Jham, Institute of Management Technology, Ghaziabad and Dubai.

Sandeep Puri, Institute of Management Technology, Ghaziabad and Dubai.