Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Cover image for Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China

Title:

Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China

Personal Author:

Xiong, Jia, author

Physical Description:

xii, 85 pages : illustrations ; 30 cm.

General Note:

Supervisor : Dr Huam Hon Tat

Corporate Subject:

Starbucks Coffee Company

Subject Term:

Consumer satisfaction

Customer loyalty

Added Author:

Added Corporate Author:

Fakulti Pengurusan dan Pembangunan Sumber Manusia

DSP_DISSERTATION:

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... 1:AHIBS_L	FPP30000002031	HF5415.335 X56 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown
Searching... Perpustakaan Raja Zarith Sofiah	30000010270768	HF5415.335 X56 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown

On Order