Cover image for Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products
Title:
Integration of customer relationship management and service quality towards customer satisfaction leading to consumer intention to purchase banking products
Personal Author:
Sheila Sa'odah Hassan, author
Publication Information:
2014
Physical Description:
xvi, 137 p. : ill. ; 30 cm.
General Note:
Also available in CD-ROM : CP 053605 ra

Supervisor : Dr. Ahmad Jusoh
Subject Term:
Banks and banking -- Customer services
Added Author:
Ahmad Jusoh,
Added Corporate Author:
Fakulti Pengurusan
DSP_DISSERTATION:
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014

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 32100000000887 HG1601 S54 2014 raf Closed Access Thesis UTM Master Thesis (Closed Access)
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 35000000008039 HG1601 S54 2014 raf Closed Access Thesis UTM Master Thesis (Closed Access)
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