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Cover image for Winning the customer : turn consumers into fans and get them to spend more

Winning the customer : turn consumers into fans and get them to spend more

by

Imbriano, Lou

Author

Imbriano, Lou

Format:

Call Number

HF5415 I43 2012

Publisher

McGraw-Hill,

Publication Date

2012

ISBN

9780071775267

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2.

Cover image for Involving customers in new service development

Involving customers in new service development

by

Edvardsson, Bo, 1952-

Author

Edvardsson, Bo, 1952-

Format:

Call Number

HF5415.153 I58 2006

Series Title

Series on technology management ; v. 11

Publisher

Imperial College Press ; Distributed by World Scientific Publishing Co.,

Publication Date

2006

ISBN

9781860946691

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3.

Cover image for The innovator's solution : creating and sustaining successful growth

The innovator's solution : creating and sustaining successful growth

by

Christensen, Clayton M.

Author

Christensen, Clayton M., Raynor, Michael E.

Format:

Call Number

HD53 C575 2003

Publication Date

2003

ISBN

9781578518524

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4.

Cover image for The innovator's dilemma : when new technologies cause great firms to fail

The innovator's dilemma : when new technologies cause great firms to fail

by

Christensen, Clayton M.

Author

Christensen, Clayton M.

Format:

Call Number

HD53 C57 1997

Publisher

Harvard Business School Press,

Publication Date

1997

ISBN

9780875845852

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