Cover image for BEST PRACTICES : BUILDING YOUR BUSINESS WITH CUSTOMER-FOCUSED SOLUTIONS
Title:
BEST PRACTICES : BUILDING YOUR BUSINESS WITH CUSTOMER-FOCUSED SOLUTIONS
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Physical Description:
240 pages ; 25 cm.
ISBN:
9780684834535
General Note:
"Arthur Andersen."
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30000010363344 HF5415.5 H53 1998 Open Access Book Gift Book
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Table of Contents

ForewordJames D. Edwards
Acknowledgments
Introduction
Chapter 1 The Language of Progress
New Insights Beyond Benchmarking
Chapter 2 Hearing is Believing
The Best-Practices Audit
Chapter 3 Hitting a Moving Target
How to Understand Markets and Customers
Chapter 4 "Not Employees Only"
How to Involve Customers in the Design of Products and Services
Chapter 5 Face-to-Face and Ear-to-Ear
How to Market and Sell Products and Services
Chapter 6 Let the Buyer be Aware
How to Involve Customers in Product Delivery
Chapter 7 To Service, with Love
How to Serve Your Customers Best
Chapter 8 Minding the Store of Data
How to Manage Customer Information
Afterword the Ball's in your Court
Putting Best Practices to Work for You
Index