Customer-perceived service quality in fast food restaurants and their relationship with customer satisfaction and purchase intentions

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Title:

Customer-perceived service quality in fast food restaurants and their relationship with customer satisfaction and purchase intentions

Personal Author:

Publication Information:

2009

Physical Description:

xv, 99p. : ill. ; 30cm.

General Note:

Supervisor : Dr. Huam Hon Tat

Subject Term:

Consumer satisfaction

Customer services -- Quality control

Fast food restaurants

Added Author:

Huam, Hon Tat, supervisor

Added Corporate Author:

Fakulti Pengurusan dan Pembangunan Sumber Manusia

DSP_DISSERTATION:

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... 1:AHIBS_L	FPP30000001654	HF5415.335 S46 2009 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown
Searching... Perpustakaan Raja Zarith Sofiah	30000010212630	HF5415.335 S46 2009 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown

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