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Subject: Marketing

Author

Racom Communications

(2)

Rosenwald, Peter J.

(2)

SpringerLink (Online service)

(2)

Betancourt, Roger R.

(1)

Breidert, Christoph

(1)

(1)

Drolet, Aimee Leigh

(1)

(1)

(1)

(1)

(1)

Kipnis, Eva, editor

(1)

Lndicke, Marius K.

(1)

(1)

(1)

Mutum, Dilip S., editor

(1)

(1)

Oldroyd, Michael

(1)

Roy, Sanjit Kumar, editor

(1)

Ryder, Richard, author

(1)

Salzman, Marian

(1)

Schumann, Paul A.

(1)

Schwarz, Norbert

(1)

(1)

Vella, Kevin J.

(1)

(1)

Yoon, Carolyn, 1960-

(1)

Language

(16)

(1)

Format

(13)

(3)

Visual Materials

(1)

Material Type

Computer File Accompanies Open Access Book

Electronic Book

Non Circulating Microfilm

Open Access Book

Subject

(3)

Marketing -- Management

(3)

Consumer behavior

(2)

Consumption (Economics)

(2)

Marketing -- Cost effectiveness

(2)

(1)

Business logistics

(1)

(1)

Consumer satisfaction

(1)

Consumers -- Attitudes

(1)

Corporate culture

(1)

Delivery of goods

(1)

Demand (Economic theory)

(1)

Economic forecasting -- Malaysia

(1)

Economic policy

(1)

Economics/Management Science

(1)

Electronic books

(1)

Industrial safety -- Malaysia

(1)

Knowledge -- Economic aspects

(1)

Knowledge management

(1)

Marketing -- Case studies

(1)

Marketing -- Economic aspects

(1)

Marketing -- European Economic Community countries

(1)

Marketing -- Psychological aspects

(1)

Older consumers

(1)

Organizational effectiveness

(1)

Palm oil -- Malaysia -- Prices

(1)

(1)

Small business -- Malaysia

(1)

Storytelling -- economic aspects

(1)

Technological innovations -- Economic aspects

(1)

Total quality management -- Malaysia

(1)

(1)

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1.

Cover image for The economics of retailing and distribution

The economics of retailing and distribution

The economics of retailing and distribution

by

Betancourt, Roger R.

Author

Betancourt, Roger R.

Format:

Call Number

HF5429 B474 2005

Publisher

Edward Elgar,

Publication Date

2004

ISBN

9781843769255

Available:
Holds:
Copies:

SD_ILS:421826

2.

Cover image for The aging consumer : perspectives from psychology and economics

The aging consumer : perspectives from psychology and economics

by

Drolet, Aimee Leigh

Author

Drolet, Aimee Leigh, Schwarz, Norbert, Yoon, Carolyn, 1960-

Format:

Call Number

HF5415.332.O43 A385 2010

Publisher

Taylor & Francis,

Publication Date

2010

ISBN

9781848728103 9781848728110

Available:
Holds:
Copies:

SD_ILS:638077

3.

Cover image for Accountable marketing : the economics of data-driven marketing

Accountable marketing : the economics of data-driven marketing

Accountable marketing : the economics of data-driven marketing

by

Rosenwald, Peter J.

Author

Rosenwald, Peter J., Racom Communications

Format:

Call Number

HF5415.13 R674 2004

Publisher

Thomson,

Publication Date

2004

ISBN

9780324203592

Available:
Holds:
Copies:

SD_ILS:173230

4.

Cover image for Accountable marketing the economics of data-driven marketing

Accountable marketing the economics of data-driven marketing

Accountable marketing the economics of data-driven marketing

by

Rosenwald, Peter J.

Author

Rosenwald, Peter J., Racom Communications

Format:

Call Number

CP 10059

Publisher

Thomson,

Publication Date

2004

ISBN

9780324203592

Available:
Holds:
Copies:

SD_ILS:575087

5.

Cover image for Marketing cases from emerging markets

Marketing cases from emerging markets

by

Mutum, Dilip S., editor

Author

Mutum, Dilip S., editor, Roy, Sanjit Kumar, editor, Kipnis, Eva, editor

Format:

Call Number

HF5415 M3744 2014

Publisher

Springer,

Publication Date

2014

ISBN

9783642368608

Available:
Holds:
Copies:

SD_ILS:831585

6.

Cover image for The marketing firm : economic psychology of corporate behaviour

The marketing firm : economic psychology of corporate behaviour

by

Vella, Kevin J.

Author

Vella, Kevin J., Foxall, G. R.

Format:

Call Number

HF5415 V45 2011

Publisher

Edward Elgar,

Publication Date

2011

ISBN

9781848444157

Available:
Holds:
Copies:

SD_ILS:782215

7.

Cover image for What's your story? : storytelling to move markets, audiences, people, and brands

What's your story? : storytelling to move markets, audiences, people, and brands

by

Mathews, Ryan

Author

Mathews, Ryan

Format:

Call Number

HF5415 M34 2007

Publisher

Financial Times,

Publication Date

2008

ISBN

9780132277426

Available:
Holds:
Copies:

SD_ILS:272221

8.

Cover image for A theory of marketing : outline of a social systems perspective

A theory of marketing : outline of a social systems perspective

by

Lndicke, Marius K.

Author

Lndicke, Marius K., SpringerLink (Online service)

Format:

Call Number

EB 000447

Publisher

Deutscher UniversitSts-Verlag

Publication Date

2006

ISBN

9783835091313

Accessible within UTM campus

Available:
Holds:
Copies:

SD_ILS:515526

9.

Cover image for Estimation of willingness-to-pay : theory, measurement, application

Estimation of willingness-to-pay : theory, measurement, application

by

Breidert, Christoph

Author

Breidert, Christoph, SpringerLink (Online service)

Format:

Call Number

EB 000851

Publisher

Deutscher UniversitSts-Verlag

Publication Date

2006

ISBN

9783835092440

Accessible within UTM campus

Available:
Holds:
Copies:

SD_ILS:515528

10.

Cover image for Knowledge-based marketing : the 21st century competitive edge

Knowledge-based marketing : the 21st century competitive edge

Knowledge-based marketing : the 21st century competitive edge

by

Chaston, Ian

Author

Chaston, Ian

Format:

Call Number

HF5415 C42 2004

Publisher

Sage Publications,

Publication Date

2004

ISBN

9780412900020

Available:
Holds:
Copies:

SD_ILS:386821

11.

Cover image for Buzz : harness the power of influence and create demand

Buzz : harness the power of influence and create demand

Buzz : harness the power of influence and create demand

by

Salzman, Marian

Author

Salzman, Marian, Matathia, Ira, O'Reilly, Ann

Format:

Call Number

HF5823 S24 2003

Publisher

John Wiley and Sons,

Publication Date

2003

ISBN

9780471273455

Available:
Holds:
Copies:

SD_ILS:374767

12.

Cover image for Analisis terhadap pergerakan harga minyak sawit mentah (CPO) dan faktor-faktor yang menentukannya

Analisis terhadap pergerakan harga minyak sawit mentah (CPO) dan faktor-faktor yang menentukannya

Analisis terhadap pergerakan harga minyak sawit mentah (CPO) dan faktor-faktor yang menentukannya

by

Ee, May Chang

Author

Ee, May Chang

Format:

Call Number

MFL 10379

Publisher

Universiti Teknologi Malaysia,

Publication Date

2000

Project Paper (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 2000

Available:
Holds:
Copies:

SD_ILS:16438

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