E-commerce strategies

Title:

Personal Author:

Trepper, Charles H.

Publication Information:

Washington: Microsoft Press 2000

ISBN:

9780735607231

Subject Term:

Electronic commerce -- Planning

Strategic planning

Internet marketing -- Planning

Business enterprises -- Computer networks -- Planning

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ KL	30000005162361	HF5548.32 T73 2000	Open Access Book	Book	Searching... Unknown

In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). "E-commerce Strategies" deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through each case study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study and implementation are relevant to his or her own business. It also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions -- what Microsoft calls a Digital Nervous System (DNS).

Author Notes

Cora Harrison worked as a headteacher before she decided to write her first novel, and she has since published twenty-six children's historical novels and many books for adults. Cora lives on a farm near the Burren in the west of Ireland.

Introduction	p. xii
Part I E-Commerce Changes Everything
1 Go Online or Go Out of Business?	p. 3
Understanding E-Commerce	p. 4
E-Commerce Comes of Age	p. 11
Why E-Commerce?	p. 14
Wrap-Up	p. 22
Taking Stock	p. 23
Action Plan	p. 24
2 E-Commerce in Action: Reality and Myth	p. 25
Where Are Businesses Applying E-Commerce Solutions?	p. 26
How Are Organizations Using Their E-Commerce Sites?	p. 40
E-Commerce Myths	p. 44
Wrap-Up	p. 48
Taking Stock	p. 50
Action Plan	p. 50
3 The E-Commerce Obstacle Course	p. 53
Cost/Benefit Analysis	p. 54
Technology Issues	p. 58
Going Global	p. 62
Legal Issues	p. 68
Security	p. 71
Staffing for E-Commerce	p. 73
Wrap-Up	p. 75
Taking Stock	p. 76
Action Plan	p. 77
4 Measuring Success	p. 79
What Criteria Must E-Commerce Solutions Meet?	p. 79
Judging Solutions	p. 89
Determining Decision-Making Factors	p. 92
Measuring a Solution's Success	p. 97
Wrap-Up	p. 102
Taking Stock	p. 103
Action Plan	p. 104
Part II E-Commerce Business Solutions
5 E-Commerce Building Blocks	p. 107
Hardware Basics	p. 108
Software Basics	p. 116
External Service Providers	p. 120
Interfaces and Integration: Leveraging Existing Systems	p. 122
Building an E-Commerce Program	p. 124
Wrap-Up	p. 125
Taking Stock	p. 127
Action Plan	p. 127
6 E-Commerce Site Essentials	p. 129
Your Opening Line: The Home Page	p. 130
Show Some Style!	p. 142
Extranets for Business-To-Business Transactions	p. 144
Content Management Tools	p. 144
Wrap-Up	p. 147
Taking Stock	p. 148
Action Plan	p. 148
7 E-Commerce Best Practices	p. 151
Managing the Visitor Relationship: Profiling and Personalization	p. 152
Managing and Maintaining Visitor Privacy	p. 154
Make Your Site Easy to Use	p. 158
Managing Visitor Perceptions	p. 159
Give 'Em What They Want and Don't Insult Their Intelligence	p. 160
Site Consistency	p. 162
Managing Business Knowledge Using E-Commerce	p. 163
The Road to Enlightenment	p. 163
Wrap Up	p. 165
Taking Stock	p. 166
Action Plan	p. 167
8 Brand Management Strategies	p. 169
Passing from the Brick-and-Mortar to the Virtual World	p. 170
Using the Internet Grapevine	p. 177
Managing E-Brand Risk	p. 179
Partnering with Everyone	p. 181
Protecting Your Brand	p. 182
Innovating Constantly to Beat Competitors	p. 184
Acquiring and Retaining Customers	p. 185
Wrap-Up	p. 186
Taking Stock	p. 187
Action Plan	p. 188
Part III The Microsoft Total E-Commerce Solution
9 Microsoft's E-Commerce Strategy	p. 191
Strategy Statements	p. 192
Microsoft and the Future of E-Commerce	p. 197
The BizTalk Framework	p. 202
Using Knowledge Management to Improve E-Commerce Success	p. 204
Adapting Business Operations to Improve E-Commerce Success	p. 206
Wrap-Up	p. 208
Taking Stock	p. 209
Action Plan	p. 210
10 Microsoft's E-Commerce Platform	p. 211
Doing Business on the Internet Through Collaboration	p. 212
Creating and Managing Internet Content	p. 216
E-Commerce Platform Foundation	p. 221
Processing E-Commerce Transactions	p. 229
Microsoft E-Commerce Security Initiatives	p. 233
Wrap-Up	p. 236
Taking Stock	p. 237
Action Plan	p. 238
11 Web Portals	p. 239
MSN: The Microsoft Network	p. 240
MSNBC	p. 244
Advertising and Sponsorship	p. 246
Small Business Services	p. 247
Enterprise Information Portals	p. 248
Wrap-Up	p. 251
Taking Stock	p. 252
Action Plan	p. 252
12 Partnering	p. 253
Partnering Issues	p. 253
Independent Software Vendors	p. 260
Web Developers	p. 261
Enterprise Services	p. 262
Commerce and Application Hosting	p. 263
Wrap-Up	p. 265
Taking Stock	p. 267
Action Plan	p. 268
Part IV Appendixes
A References	p. 271
B Web Site References	p. 275
C Microsoft E-Commerce Product and Services Brief	p. 281
Glossary	p. 307
Index	p. 327

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Summary

Summary

Author Notes

Table of Contents