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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000005036599 | HD96.96.8.A2 C63 1999 | Open Access Book | Book | Searching... |
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Summary
Summary
Leading technology expert Peter Cohan shows investors how to navigate the sometimes deceptive market of publicly traded Internet companies. Net Profit breaks down the complexity of the Internet market by answering two basic questions: who makes money on Internet-related businesses, and how do they do it? By contrasting leading companies with those that have done poorly, and analyzing different industry segments for size, growth rate, profitability, and profit drivers, the book shows which industry segments are likely to profit, which are not, and why. Investors will benefit from the analysis of the risks and rewards of placing capital in various Internet stocks.
Author Notes
Peter S. Cohan is a leading expert on technology and business and runs his own consulting practice. He is a commentator on CNBC's "Today's Business" and "The Money Wheel" He lives in Marlborough, Massachusetts.
Reviews 1
Booklist Review
Cohan's title leads one to assume that there might also be something unreal in the world of Internet business. One could even argue that there is something even surreal about the current craze for Internet stocks: companies that have yet to make a profit are valued by the market at 500 times their sales. Cohan's purpose is to help would-be investors sort things out. His intended audience also includes Internet businesses that want to compete better and companies that need to understand Internet technology to improve business or conduct research. Cohan aims to make economic sense of the Web in the same way he illuminated the high-technology industry two years ago in The Technology Leaders. Now he "explores . . . the . . . stock market dynamics of internet companies" and examines nine Internet business segments: network infrastructure, Web consulting, Internet venture capital, Internet security, Web portals, e-commerce, Web content, Internet service providers, and Web commerce tools. Cohan's analysis uncovers the business opportunities most likely to be profitable. --David Rouse
Table of Contents
Preface | p. xi |
The Author | p. xix |
1 Net Profit | p. 1 |
Would You Like to Buy the Brooklyn Bridge? | |
Is the Internet a Web of Illusions? | |
Frameworks for Assessing Internet Businesses | |
Nine Internet Business Segments | |
Principles of Net Profit | |
Overview of the Book | |
2 Net Infrastructure: The Levi's of the 1990s | p. 20 |
Gold in the Hills | |
Overview of the Network Infrastructure Market | |
Profit Drivers in the Central Control Device Product Category | |
Profit Drivers in the Edge Connector Product Category | |
Cases: Cisco Systems and Nexabit | |
Implications | |
The Net Profit Retriever's Assessment of the Network Infrastructure Segment | |
3 Web Consulting: It's All About Commitment | p. 42 |
Overview of the Web Consulting Market | |
Profit Drivers | |
Case: Sapient | |
Implications | |
The Net Profit Retriever's Assessment of the Web Consulting Segment | |
4 Internet Venture Capital: Money Dictates | p. 63 |
Overview of a Cyclical Industry | |
Profit Drivers | |
Countervailing Forces | |
Cases: Kleiner Perkins and Sculley Brothers | |
Implications | |
The Net Profit Retriever's Assessment of the Internet Venture Capital Segment | |
5 Internet Security: Barbarians at the Gates | p. 85 |
Overview of the Internet Security Market | |
Sources of Future Profitability | |
Factors Holding Profits Back | |
Spotting Future Profits | |
Cases: CheckPoint Software Technologies and Network Associates | |
Implications | |
The Net Profit Retriever's Assessment of the Internet Security Segment | |
6 Web Portals: Walking Through Virtual Doors | p. 106 |
What Drives the Current High Valuation of Web Portal Companies? | |
Search Engines, Portals, and Making Money | |
Sources of Future Profitability | |
Forces Against Profitability | |
Four Ideas for Future Profits | |
Cases: Yahoo and Excite | |
Implications | |
The Net Profit Retriever's Assessment of the Web Portal Segment | |
7 Electronic Commerce: Profitless Prosperity? | p. 132 |
Overview of the E-Commerce Market | |
Two Channels: Business-to-Consumer and Business-to-Business | |
Five Structural Principles | |
Cases: E-Trade Group and Cisco Connection Online | |
Implications | |
The Net Profit Retriever's Assessment of the E-Commerce Segment | |
8 Web Content: Let's Talk About Us | p. 156 |
Overview of the Web Content Industry | |
Profitability of Web Content Subsegments | |
Internet-Only Media Firms | |
General Technology Media Firms | |
General Technology Consultants | |
Cases: CNET and Mecklermedia; CMP Media and International Data Group; and Gartner Group | |
Implications | |
The Net Profit Retriever's Assessment of the Web Content Segment | |
9 Internet Service Providers: Oceans of Red Ink | p. 179 |
Reasons for Current Unprofitability | |
Reasons for Future Unprofitability | |
Cases: America Online, MindSpring, and EarthLink | |
Implications | |
The Net Profit Retriever's Assessment of the ISP Segment | |
10 Web Commerce Tools: Virtual Plumbing | p. 202 |
Capitalization and the Microsoft Falcon | |
Browsers | |
Search Engines | |
Web Advertising Management | |
E-Commerce Enabling Software | |
Cases: Open Market and Macromedia | |
Implications | |
The Net Profit Retriever's Assessment of the Web Commerce Tools Segment | |
11 What Have We Learned? Lessons for Present and Future Profits | p. 229 |
Which Segments and Models Are Most Profitable? Why? | |
Which Segments Are Least Profitable? Why? | |
Criteria for Screening Internet Business Opportunities | |
Unmet Societal Needs: The Internet's Potential for Matching | |
Success in Matching | |
12 Managers: Can the Web Improve Your Business? | p. 247 |
Web Myths and Realities | |
Lessons from Experience with the Web | |
Should Your Company Use the Web? | |
A Ten-Step Managerial Change Agenda | |
Case: U.S. Cavalry | |
Overcoming the Challenges of Implementing the Web | |
Implications | |
13 From Lossware to Powerware: Advice for Internet Management and Investment | p. 270 |
Lossware, Brandware, and Powerware: Rising Up the Net Profit Pyramid | |
Formulating Web Business Strategy: A Manager's Guide | |
Six Current Rules for Web Investing | |
Tips for Private Equity Investment | |
Screening a Public Equity Investment | |
References | p. 295 |
Subject Index | p. 301 |
Company Name Index | p. 309 |