Title:
E-commerce management : text and cases
Personal Author:
Publication Information:
Mason, Ohio : South-Western College Pub, 2003
ISBN:
9780324152524
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010053812 | HF5548.32 K574 2003 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
Table of Contents
| Part 1 Internet Basics and Business Models | |
| Chapter 1 Introduction to E-Commerce Management | p. 2 |
| Chapter 2 Understanding the Internet | p. 24 |
| Chapter 3 Business Model Design | p. 44 |
| Chapter 4 Types of Business Models | p. 72 |
| Chapter 5 E-Auctions | p. 88 |
| Amazon.com--A Business History: Case One | p. 102 |
| The Failure of Boo.com: Case Two | p. 129 |
| eBay--A Business History: Case Three | p. 136 |
| Part 2 E-Marketing | |
| Chapter 6 Building Customer Traffic | p. 154 |
| Chapter 7 Distribution and Logistics | p. 188 |
| Chapter 8 Personalization | p. 202 |
| Chapter 9 Permission Marketing | p. 218 |
| Chapter 10 Pricing and Distributing Digital Products | p. 234 |
| Chapter 11 Online Community | p. 256 |
| Chapter 12 Conducting Online Research | p. 268 |
| Slatanic--The Disastrous Move from Free to Paid Content: Case Four | p. 284 |
| LINUX and Open-Source: Case Five | p. 295 |
| Part 3 Internet, Government, and Society | |
| Chapter 13 E-Society | p. 312 |
| Chapter 14 The Internet and Public Policy | p. 328 |
| DoubleClick's Privacy Snafu: Case Six | p. 354 |
| Part 4 Peering into the Future | |
| Chapter 15 Peer-to-Peer Systems | p. 364 |
| Chapter 16 Mobile Commerce | p. 378 |
| Chapter 17 Managing E-Commerce in the Future | p. 402 |
| NIT DoCoMo's I-Mode Phone: Case Seven | p. 420 |
| Index | p. 437 |
