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Summary
Summary
Focusing on the three main areas of e-business intelligence - intranets, extranets, and business-to-business e-commerce, this book describes strategies for accessing, analyzing, and sharing corporate data.
Reviews 1
Choice Review
Liautaud has been recognized as an expert in the fields of e-business and entrepreneurship by Intelligent Enterprise magazine and Business Week. With the ever-growing use of information technology resources, businesses are generating huge amounts of raw data. Organizing and analyzing this data for decision making is a major challenge. Liautaud effectively defines this problem and develops solutions. The book is organized in three parts. Part 1 provides an overview of business intelligence, covering how to move beyond automating information collection to actually using the information. He discusses data silos in organizations and ways to eliminate them to permit information sharing among functional areas for maximum efficiency. Part 2 covers strategies for accessing, analyzing, and sharing corporate data both inside the company and with suppliers, partners, and customers. Part 3 discusses how to take information that has been gathered by the organization and share it with other partners for further analysis and understanding. He incorporates case studies and lessons learned from such companies as British Airways, Eli Lily, MasterCard, and Penske Logistics. Recommended for practitioners and students, upper-division undergraduate and graduate. G. Klinefelter; Everglades College
Table of Contents
| Acknowledgments | p. xi |
| Part 1 The Quest for Intelligence | |
| 1. The New e-Business Intelligentsia | p. 3 |
| The New Imperative | p. 4 |
| Fundamentals of Intelligence | p. 5 |
| Currency of the New Economy | p. 6 |
| Moving to Intelligence Everywhere | p. 7 |
| The B2B Intelligence Opportunity | p. 10 |
| Do It or Die | p. 12 |
| The Ever-Shifting Ground | p. 12 |
| 2. Information Governance | p. 15 |
| Information Dictatorship | p. 16 |
| Information Anarchy | p. 19 |
| Information Democracy | p. 20 |
| Information Embassies | p. 25 |
| Take the Test | p. 26 |
| Summary | p. 32 |
| 3. The Value of Information | p. 35 |
| The Data Liability Zone: When Data Is Just a Cost | p. 37 |
| The First Return on Information Zone: Implementing Departmental Business Intelligence | p. 38 |
| The Enterprise Intelligence Zone: Applying Business Intelligence across Departments | p. 39 |
| The Extended Enterprise Zone: Extending the Value of Existing Relationships through Value-Added Information Sharing | p. 40 |
| The Information Merchandising Zone: Selling Data to New Types of Customers via Intelligent Extranets | p. 41 |
| 4. Data Overload | p. 43 |
| The Inexorable Rise of Data Volumes | p. 45 |
| The Data Silo Problem | p. 47 |
| The Globalization Challenge | p. 53 |
| The Data Quality Issue | p. 55 |
| Strategies to Deal with Data Overload | p. 58 |
| Summary | p. 65 |
| 5. e-Business Intelligence at Work | p. 67 |
| Questions People Ask | p. 68 |
| The Marketing Analyst | p. 74 |
| The Purchasing Manager | p. 78 |
| Sources of Data | p. 83 |
| Part 2 Information Democracies | |
| 6. Enterprise Business Intelligence | p. 93 |
| Making Better Faster Decisions | p. 94 |
| Controlling the Company's Course: Balancing the Corporate Scorecard | p. 107 |
| Business Intelligence, Business Benefits | p. 109 |
| Successful Strategies for Implementing an Enterprise Business Intelligence System | p. 128 |
| Summary | p. 134 |
| 7. Customer Intelligence | p. 135 |
| The 360[degree] Relationship | p. 138 |
| The Utopian Segment of One: Segmentation 101 | p. 142 |
| The ABCs of CRM | p. 146 |
| New Forms of Customer Value Management | p. 161 |
| Summary | p. 163 |
| 8. Ecommerce Intelligence | p. 165 |
| Performing without a Net: The Particulars of Web Business | p. 166 |
| The Need for Ecommerce Intelligence | p. 171 |
| Intelligent Scenarios: Benefits of Business Intelligence for Ecommerce | p. 190 |
| A Note on Privacy | p. 191 |
| Part 3 Information Embassies | |
| 9. e-Business Intelligence Extranets | p. 195 |
| From Trading Products to Sharing Information | p. 196 |
| Evolving Models for Data Sharing | p. 201 |
| e-Business Intelligent Extranets: Tomorrow's Information ATMs | p. 202 |
| Risks and Rewards | p. 204 |
| Summary | p. 212 |
| 10. Customer Care Extranets | p. 213 |
| A Win-Win Relationship | p. 215 |
| Summary | p. 226 |
| 11. Empty, as no business book should have a Chapter 11! | |
| 12. Information Brokers | p. 227 |
| Design and Circumstance | p. 228 |
| Summary | p. 234 |
| 13. Supply Chain Extranets | p. 237 |
| The Supply Chain Extranet Opportunity | p. 239 |
| Supply Chain Basics | p. 241 |
| Optimizing the Supply Chain | p. 243 |
| The Rise of Digital Marketplaces | p. 249 |
| Summary | p. 255 |
| Part 4 Vision for Tomorrow | |
| 14. The e-Business Intelligence Future | p. 259 |
| e-Business Intelligence Every Day | p. 260 |
| Intelligence Everywhere | p. 264 |
| Intelligence for All | p. 267 |
| Management by Information | p. 268 |
| A "Normalized" World | p. 270 |
| The Big Hits and Misses | p. 274 |
| Summary | p. 275 |
| Final Note to the Reader | p. 275 |
| A. Popular Misconceptions about an e-Business Intelligence Implementation | p. 277 |
| Misconception No. 1 Sharing Information Means Losing Control | p. 278 |
| Misconception No. 2 Self-Service Is a Waste of Time for the Users | p. 278 |
| Misconception No. 3 IT Cannot Understand the Business | p. 279 |
| Misconception No. 4 We Do Not Need All That Data Anyway | p. 281 |
| B. The Search for Return: Justifying the Investment | p. 283 |
| Bibliography | p. 289 |
| Glossary | p. 291 |
| Index | p. 299 |
