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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010225314 | HF5415.1265 P46 2009 | Open Access Book | Advance Management | Searching... |
Searching... | 30000010225313 | HF5415.1265 P46 2009 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.
In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.
All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
Author Notes
Adam L. Penenberg is a well-known investigative journalist. He currently writes for Time and Fortune , and has been on staff at Forbes Magazine and Forbes.com. His work has also appeared in the New York Times, Wired, and Playboy . He lives in New York City.
Reviews 2
Publisher's Weekly Review
Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth-and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.) (c) Copyright PWxyz, LLC. All rights reserved
Library Journal Review
Penenberg (journalism, New York Univ.) explores the "viral expansion loop" phenomenon, which simply means that growth is self-perpetuating as "each new user begets more users." He divides the book into three sections covering viral businesses, marketing, and networks. First, he examines the history of viral organizations ranging from Tupperware and Ponzi schemes to early online adopters Mosaic and Netscape. In the section on viral marketing, he illustrates how entities like Hotmail successfully combine word-of-mouth with "word-of-mouse" strategies. The notion of viral synergy is discussed in the third section as Penenberg describes how companies build or stack upon one another (e.g., eBay and PayPal). Throughout, Penenberg provides insight into the entrepreneurial minds behind the most successful and most disastrous corporate viral attempts. Financial concerns as well as technical issues of scalability are realistically addressed. VERDICT Of use to those interested in starting or enhancing a business, this will also appeal to anyone curious about the legendary rise and rebirth of Silicon Valley.-Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
