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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 35000000003813 | Z473.A485 S76 2013 | Open Access Book | Book | Searching... |
Searching... | 30000010332470 | Z473.A485 S76 2013 | Open Access Book | Advance Management | Searching... |
Searching... | 30000010340865 | Z473.A485 S76 2013 | Open Access Book | Book | Searching... |
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Summary
Summary
Amazon made its mark sending new books quickly in nice, smile-embossed boxes. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the world's store, where everything is available to everyone, usually in 24 hours. To do so, he developed a corporate culture of relentless ambition and drive and revolutionised retail the way Ford revolutionised manufacturing. Brad Stone has been given unprecedented access to Amazon employees, both current and former, to give readers a fly-on-the-wall narrative account of the world's largest online retailer.
Author Notes
Brad Stone is an American journalist and writer. Before writing for Bloomberg Businessweek , he was a technology correspondent for the New York Times . He has also worked at Newsweek . He lives in San Francisco.
Reviews 1
Choice Review
Arguably, there are three great stories that have emerged from the current age of technological innovation: Steve Jobs, the "Google fellows," and Jeff Bezos. Bloomberg Businessweek writer Stone employs a historian's approach in presenting Amazon in relentless detail flowing from the personality and focus of founder Jeff Bezos. This can lead to insights as well as mind-numbing detail: "Christopher Smith, a twenty-three-year-old warehouse temp with tattoos of Chinese characters on his forearms...." Amazon is presented as a triumph of small things done well in creating a global organization that is potentially on the threshold of even more exponential growth. Bezos is presented as a driven, detailed-oriented innovator focused on improving the customer experience at Amazon, which has grown as a function of Bezos's personality. Neither Steve Jobs, as presented by Walter Isaacson in Steve Jobs (CH, Apr'12, 49-4500), nor Bezos comes off as an average nice guy. How could they? The real lesson is that the "heroic entrepreneur" is captive to his/her vision and that most other things are secondary. Anyone wanting to learn about Jeff Bezos's remarkable development of Amazon and his ambition to make it "the everything store" will want to read this book. Summing Up: Highly recommended. All readership levels and collections. S. A. Schulman CUNY Baruch College
