A framework for evaluating viral marketing effectiveness using social media

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Title:

A framework for evaluating viral marketing effectiveness using social media

Personal Author:

Nur Intan Md. Dawot, 1990-, author

Publication Information:

2015

Physical Description:

xiv, 163 p. : ill (some col.). ; 30 cm

General Note:

Also available in CD-ROM : CP 057069 ra

Supervisor : Dr. Roliana Ibrahim

Subject Term:

Electronic commerce -- Social networks

Internet marketing -- Evaluation

Added Author:

Roliana Ibrahim,

Added Corporate Author:

Fakulti Komputeran

DSP_DISSERTATION:

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... Perpustakaan Raja Zarith Sofiah	35000000013225	HF5548.34 N875 2015 raf	Closed Access Thesis	UTM Master Thesis (Closed Access)	Searching... Unknown

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