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Summary
Summary
Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack.
Foreword xi Acknowledgments xiii About the Authors xv Preface xvii Introduction xix Chapter 1 : The Quality Talent Imperative 1 Chapter 2 : Talent Market Demands 11 Chapter 3 : Building a Competitive Talent Organization 35 Chapter 4 : The Cultural Obsession of Work 59 Chapter 5 : Building a Talent Community 77 Chapter 6 : Tangible Talent Measurement 93 Chapter 7 : Talent Goes on Offense 115 Chapter 8 : Relationship Recruiting (Still) Rules 133 Chapter 9 : Talent Forces of Tomorrow 151 Index 163Author Notes
Hank Stringer
Chief Executive Officer, Q Talent Partners
Hank Stringer has over two decades of experience as a successful high-tech industry recruiter, entrepreneur, and innovator in the use of information technology in the recruitment and employment process. Today, Stringer is CEO of Q Talent Partners, an executive search services and consulting firm based on the philosophies and best practices of this book.
Forecasting a talent shortage in 1996, Stringer applied his energy and experiences to start Hire.com. There, he and a team of entrepreneurs created an early ASP business model, utilizing the Internet to scale and automate interactive recruiting relationships and processes. Under his tenure, Hire.com dramatically changed the way companies recruit, hire, and retain talent. Today, global companies, such as Federal Express, BP, Allianz, Raytheon, and Prudential, have adopted Hire.com's revolutionary approach.
Prior to founding Hire.com, Stringer was president and co-founder of Pedley-Stringer, Inc., a high-tech recruitment firm. Stringer previously served as an internal recruiting consultant for Tandem Computers and Dell Computer, where he was responsible for a number of special recruiting projects in the U.S. and Asia.
Stringer has authored many articles about recruitment and the future of talent management in the workplace, and is an accomplished speaker who has appeared at numerous international industry-leading events.
Stringer holds a B.A. in Journalism and Government Studies from Texas State University and currently serves as President of the Advisory Board for the McCoy School of Business at his alma mater. Hank resides with his wife and kids in the hill country outside Austin, Texas.
Rusty Rueff
Chief Executive Officer, SNOCAP, Inc.
Rusty Rueff joined SNOCAP as their CEO in 2005. SNOCAP is the world's first end-to-end solution for digital licensing and copyright management services, enabling record labels and individual artists to make the full depth of their catalogs available through authorized peer-to-peer networks and online retailers.
Prior to his position at SNOCAP, he was Executive Vice President of Human Resources for Electronic Arts (EA). Joining EA in 1998, he was responsible for global human resources, talent management, corporate services and facilities, corporate communications, and government affairs, reporting to EA's Chairman and CEO. EA is the world's largest, and leading, interactive entertainment software company, with revenues of over $3.5 billion and 6,500 employees. In 2003, Fortune named EA one of the "Top 100 Places to Work For" in the United States.
Prior to joining EA, Rueff held positions with the PepsiCo companies for over 10 years. He concluded his career with PepsiCo as Vice President, International Human Resources.
Prior to his tenure with PepsiCo, Rueff spent two years with the Pratt & Whitney Division of United Technologies. In addition, he spent six years in commercial radio as an on-air personality.
He holds an M.S. degree in Counseling and a B.A. degree in Radio and Television from Purdue University. He was given the honor in 2003 of being named a Distinguished Purdue Alumni. Rueff and his wife are the named benefactors of Purdue's Patti and Rusty Rueff Department of Visual and Performing Arts.
He currently serves on the Corporate Boards of SNOCAP, All Covered, and Sports Potential. He is on the Executive Committee of the Board of Trustees of San Francisco-based American Conservatory Theater (ACT). He is the majority owner of R-Squared Stables, based at Churchill Downs in Louisville, KY., and a member of the Academy of Television Arts & Sciences (ATAS). He and his wife, Patti, reside in Hillsborough, CA.
Excerpts
Excerpts
PREFACE A few years ago, we started talking every Wednesday--two executives, two former recruiters--just talking for an hour, an hour and a half, with no agenda, because we share many of the same values and are passionate about what we do. During these discussions, we kept coming back to the same topics: the changing employment landscape and innovative ways that organizations are responding to build their talent capital. After a while, we decided: Someone needs to go out and say some of these things, because it's time. These ideas are so important that they should be shared with a broader audience. In case you are looking for it, this is not a manual. This is not the book for a person who is looking for a checklist or a recipe or the next initiative to launch on Monday. In the spirit of James C. Collins and Jerry I. Porras's book, Built to Last, we are not attempting to tell you what time it is or make you a time-teller, but instead to give you the raw materials and the tools to build your own clock. What we have tried to do is write an "easy read," a simple book with powerful ideas that provokes your own insights and provides a framework that you can apply to almost any organization. We hope it helps you build relationships with your prospects and talent communities, get ahead of your sourcing needs, avoid the inefficiencies of the traditional "reactive" approach to recruiting and, ultimately, put the right person in the right place at the right time, all the time. Rusty Rueff, Hillsborough, California Hank Stringer, Austin, Texas January 2006 (c) Copyright Pearson Education. All rights reserved. Excerpted from Talent Force: A New Manifesto for the Human Side of Business by Rusty Rueff, Hank Stringer All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.Table of Contents
Foreword | p. xi |
Acknowledgments | p. xiii |
About the Authors | p. xv |
Preface | p. xvii |
Introduction | p. xix |
1 The Quality Talent Imperative | p. 1 |
The Talent to Move a Nation | p. 5 |
Zimbabwe's Displaced Agricultural Talent Force | p. 7 |
New Zealand's Muffled Boom | p. 9 |
2 Talent Market Demands | p. 11 |
The Only Constant Is Change | p. 12 |
Generational Change | p. 14 |
Immigration | p. 18 |
Offshoring | p. 23 |
Emerging Talent Markets | p. 26 |
Recruiting-Specific Trends | p. 29 |
Recruitment Process Outsourcing (RPO) | p. 29 |
Measuring Talent | p. 30 |
The Demand for a New Approach | p. 33 |
3 Building a Competitive Talent Organization | p. 35 |
Recruiting Models: A Look Back | p. 37 |
Emerging Recruitment Practices | p. 38 |
The Strategic Integration Point Person | p. 42 |
Clarian Health's Proactive Talent Organization | p. 46 |
New Recruiting Tools, Structures, and Processes | p. 48 |
Creating Your Talent Plan | p. 53 |
Aligning with Marketing | p. 55 |
4 The Cultural Obsession of Work | p. 59 |
Cutting Through the Clutter-the Importance of a Talent Brand | p. 60 |
What Is a Talent Brand? | p. 63 |
Getting Started | p. 64 |
Making It Real | p. 67 |
Targeting the Effort | p. 69 |
Using Technology to Reach Talent | p. 74 |
5 Building a Talent Community | p. 77 |
Forming Technology-Enabled Relationships | p. 79 |
The "Sticky" Talent Web: Collecting Participants | p. 81 |
Stuck in the Web: Capturing the Relationship | p. 83 |
Qualifying the Candidate | p. 86 |
New Alliances, New Opportunities, New Ways to Add Business Value | p. 91 |
6 Tangible Talent Measurement | p. 93 |
Talent Metrics | p. 96 |
Planning for Future Talent Gaps at All Levels | p. 97 |
Succession Planning | p. 102 |
Turnover | p. 103 |
Wrong Talent | p. 104 |
Private Planning, Public Accountability | p. 108 |
Free Talent Zones-Using Talent to Drive Economic Development | p. 111 |
7 Talent Goes on Offense | p. 115 |
The Talent Demand Cycle | p. 117 |
Talent Knows: The Information Equation | p. 118 |
Truth in Advertising Takes On a New Meaning | p. 122 |
The Importance of Your Virtual Lobby | p. 125 |
The New Interview | p. 128 |
8 Relationship Recruiting (Still) Rules | p. 133 |
The Human Touchpoint | p. 136 |
The Evangelist Culture | p. 139 |
Succession, Development, and Planting the Seed | p. 143 |
The First Face to Face | p. 145 |
Continuous Improvement: The Key to a Lasting Competitive Advantage | p. 147 |
The Gracious Recruiter | p. 149 |
9 Talent Forces of Tomorrow | p. 151 |
Internet Job Postings Go the Way of Newspaper Classifieds | p. 153 |
Podcasting, VCasts, and Feeds | p. 154 |
The Advertising/Marketing Force Meets the Talent Force | p. 156 |
The Television Industry "Gets It": Just About Everyone Works | p. 158 |
Talent Personalization | p. 159 |
The Force of Change | p. 162 |
Index | p. 163 |